Speaker Profile


Job TitleSenior Analyst

Company NameMKG Consulting


Adrien Lanotte began his career by working on the design and marketing of e-learning tools for tourism professionals for Disneyland Paris, then as a marketing & development analyst for the Musée de l'Air et de l'Espace before he joined MKG Consulting in 2010.

As a consultant, over the past decade he conducted and oversaw numerous market & project feasibility studies, strategic development masterplans for public & private clients, and hotel real estate valuations. He is a seasoned expert in the hotel & tourism industry, in mixed-use and in alternative real estate classes.

Since 2012 he has been the head of MKG’s Research & Publications Department, which is dedicated to the production of macroeconomic analyses in the tourism sector. Relying on big data, in-house expertise and research capabilities, he notably analyses global market trends, supply & demand dynamics, cross-country & local competitiveness and investment patterns. He also specializes in computing forecasts, tracking the latest industry innovations (esp. digital), and prospective research.

In addition, Adrien regularly conducts professional training courses for hospitality students, public officials, corporate executives and various actors engaging with the tourism industry.

He graduated from Sciences Po Paris in 2009 with a degree in Marketing & Market Research.

Conference Sessions

  • Hospitality Summit

    04-Jun-2020, 08:00 - 11:00, MARTINEZ HOTEL

    THE FUTURE IS HOSPITALITY  The summit will gather CEOs from the major hospitality groups, political leaders, developers and investors to assess the importance ...

    • Language: English