Speaker Profile

ALLARD Alexandre

Job TitleFounder

Company NameCidade Matarazzo

About

Alexandre Allard was born in Washington DC and is a French businessman.
In the 1990s, Alexandre Allard founded Consodata, the largest consumer behavior database in the world. After traveling the world for several years, he honed in on his ambition: rediscovering the latent creative energy of historic places and rekindling their flame by juxtaposing the power of cultural heritage with the dynamism of contemporary art. He was the mastermind behind the rebirth of the Balmain brand, which he sold in 2014.Under his guidance, Groupe Allard is responsible for several successful restoration projects such as the Royal Monceau and the Hotel Particulier de Pourtalès, both in Paris. For eight years now, Allard has dedicated his time and vision towards the revitalization of São Paulo’s Cidade Matarazzo. 



www.cidadematarazzo.com.br

Conference Sessions

  • KEYNOTE BY JEAN NOUVEL

    14-Mar-2019, 15:00 - 16:00, RUBY ROOM

    MIPIM is honored to welcome the famous French architect Jean Nouvel to present the original project of Cidade Matarazzo in Sao Paolo, Brazil, the current larges...

    • Language: English

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