Speaker Profile

GAFFURI Alessandro

Job TitleFounder & CEO

Company NameCELS Group


Alessandro Gaffuri is a retail strategy specialist passioned about how to create Preferred Meeting Places across the GCC and Europe. With clients from Europe and through-out the GCC Alessandro is the regional industry leader in shopping centre activation, creating unique marketing niches and mainstream digital content.

Working with shopping malls and leisure venues since 1997, his role is helping brands understand the needs of customers and interact more closely with them. Following global market trends, retail strategy today involves the study of each touch point with visitors, thanks to multidisciplinary methods and a full range of tools – from loyalty systems to live events, from in-mall media to festive lighting. Alessandro creates places were social bounds are just as relevant as shopping related interests. 

"Think differently to be unique, starting with having a clear understanding of WHY we do what we do."


Conference Sessions


    14-Mar-2019, 14:00 - 14:45, INDIGO ROOM

    Cities and urban areas are increasingly betting on leisure and entertainment to attract new investors and visitors. Changing the image of a city or town through...

    • Language: English

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