Speaker Profile


Job TitleCEO

Company NameSound Diplomacy


Leading global advisor on growing music and night time economies in cities and places. He is also the co-founder of Music Cities Convention, the world’s largest event bringing together the music industry with city planners, developers, policy makers and executives. Through Sound Diplomacy, he has consulted in over 40 cities and countries, including developing the Cuban official music strategy for the United Nations and working on developing 6 venues across the UK. He delivered the first ever music presentation at a UN World Urban Forum and consults at length with the Greater London Authority, including working on the development of London’s Night Czar and across the Mayor of London’s music policy. He has delivered a TEDx talk on the value of music to cities and spoken at the European Parliament, MIDEM, MIPIM, SXSW and is an accomplished journalist, frequently contributing to CityMetric, CityLab and others. Shain holds a PhD from the University of London and was one of the top 10 Creative Entrepreneurs in Britain in the British Council's h100 list. 


Conference Sessions


    14-Mar-2019, 14:00 - 14:45, INDIGO ROOM

    Cities and urban areas are increasingly betting on leisure and entertainment to attract new investors and visitors. Changing the image of a city or town through...

    • Language: English

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