Speaker Profile

NOTAY Alexandra

Job TitleBuild to Rent (Multifamily) Fund Director

Company NamePfP Capital


Alexandra is a strategist, problem-solver and skilled people manager with a global network of board-level relationships and strong 14-year record of successful delivery. In April 2018 Alex joined PfP Capital to create and manage a new Build to Rent (Multifamily) fund having spent 19 months as Director of Product and Service Innovation across the wider Places for People Group.
Alex is an internationally recognised conference speaker, moderator and workshop facilitator. She has led masterplanning, regeneration and PPP consultancy projects in London, Moscow, New York, Istanbul, Barcelona and many other global cities.
Alex is a published author and editor of over 30 books and reports on real estate including the renowned ULI UK Best Practice Guide on Build to Rent (2014 and 2016). Prior to joining Places for People, Alex operated as an independent advisor to public and private sector clients in the UK, US, Europe and Australia providing strategic advice and project leadership, particularly around the emerging Build to Rent sector, placemaking and sustainable urban development.
Her private consultancy client portfolio between 2011-2017 included Greystar, Grosvenor, and Grainger plc as well as the Greater London Authority and the UK government Department for Business, Innovation and Skills.
Previously Alex spent five years running advisory services and strategic programmes for the Urban Land Institute in Europe and four years as UK Policy Director for ULI UK. She was the youngest Vice-President in ULI’s history and remains an active member, serving on the ULI UK Executive Committee and as Vice-Chair on the ULI UK Residential Council. Alex began her career in the UK civil service in the Office of the Deputy Prime Minister.
Alex serves on the BPF Build to Rent Committee and is an Associate Member of CREFC Europe. She is also a trustee of SunScreenIT Foundation, non-executive director of Sound Diplomacy and SouthWest Board Member for LandAid.

"Passion, energy, integrity."


Conference Sessions


    12-Mar-2019, 16:15 - 17:00, INDIGO ROOM

    Multifamily (largescale rental housing backed by institutions) has consistently been heralded as the best performing CRE asset class in the USA, outperforming t...

    • Language: English

    13-Mar-2019, 09:45 - 11:00, GRAND AUDITORIUM

    Based on a campaign via the MIPIM database and a public consultation campaign by Make.org, get a glimpse of the city of tomorrow with an intergenerational discu...

    • Language: English

    13-Mar-2019, 11:00 - 12:00, GRAND AUDITORIUM

    Based on the Real Estate and Urban Employment Monitor by EY, la Fondation Palladio et Business Immo, the discussion will examine the development of talent and s...

    • Language: English

    14-Mar-2019, 14:00 - 14:45, MAGENTA ROOM

    The concept of inclusive cities involves multiple spatial, social and economic factors. How can the industry work towards community cohesion & diversity involve...

    • Language: English

We use cookies to understand how this site is used, collect statistics, optimise this site and deliver content and advertising relevant to your interests.
By continuing to use this site, you accept our use of cookies.